Public Relations

First of all marketing serves the public relations to the press as well as the presentation and publication of information for enterprises. 

Each person rather believes in media reports than in commercials. Good PR provides interesting and positive information about your company to the media. This presentation must be revisable. 
Good PR is honest. You will benefit from this reliability because your customers will trust you.

Nobody knows better about your products and services than you. We make sure that we will, together with you, elaborate your business positioning and philosophy as well as your products and services in its uniqueness.

For perfect match of the target customer we search and select appropriate media in respect to selectivity, issue, cost and region distribution.

Before writing extensive press reports, the main focus of all our PR-activities lies in a one-on-one interview with your product/service specialists. We make sure that you will always have a competent contact person who will enthuse the customers on behalf of you and your products
 

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Web Popularity

A high link popularity is important for a high ranking on search engines. The higher a Website ranks on search engines the more potential customers will visit which could turn into more sales.

Most search engines today rank a website based on the number of links that point to that Website. Google for example uses link popularity as the most important factor in ranking websites. Alltheweb, MSN, AltaVista and others also use link popularity in their ranking Algorithms.

Most experts believe that a high link popularity is essential for a successful website. We constantly try to make our Website more successful by means of submitting our Website-address systematic to Global Databases, Directorys and Linklists relevant to the Biotech/Lifescience topic and by looking for link-partners inside the life-science community motivated by our AFFILIATE-SYSTEM.

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Adword Optimization

Google Adwords is a possibility for efficiently winning new customers and to generate more traffic in real time with immediately measurable results.

An auction mechanism determines the positioning of the announcements and thus the costs of the clicks. Cost per click by interested visitors can be reduced substantially through optimization.

For all marketing goals AdWords represents an ideal tool. Because through search engines generally and Google Adwords in the special one we reach potential customers exactly in the moment, when they search for your products. Also the cost situation of advertisement through search engines is very favorable codvertising media. In addition the acceptance rate for announcements on Google is very high. 

Do you have problems with setting up your own campaign or to find the correct advertising statements and select Keywords correctly?
The reasons for that are that Google stated, the AdWords setup is simply and easy to handle, says however not, which foreknowledge in online-marketing is necessary or assumes the user has the appropriate know-how.
 
With the setup of an AdWords campaign one should be engaged thoroughly and been ready to invest enough time in control and optimization. An AdWords campaign can reach easily the wrong target group and cause thus avoidable costs. Too broadly selected keywords are leading to clicks, which do not generate sales.In order to be well positioned. it is advisable to constantly control and optimize your AdWords campaign.

With our optimization algorithms we adjust the relevant factors of influence such as the underlying keywords with simultaneous consideration of the individual product group.
Profit from our know-how in AdWord optimization and place your produkt portfolio completely or partly in our BioProducts Online-Warehouse. 

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Affiliate Systems

A substantial component of our marketing offerings is the establishment of Affiliate-Partner-Systems with ATG:Warehouse.

Here our ATG:BioProducts on-line Warehouse forms the center of a network whose junctions are our affiliates. An affiliate places a link on the ATG website and receives in return either a discount on products of the on-line warehouse or a commission.

Generally everyone can become an affiliate, however we prefer affiliates from the "Biotech/Lifescience - Community" with relevant website content or related products on their website.

For you as a Contractor the active participation in the affiliate system could be interesting, since in return we add your enterprise to our firm listing at no charge.

By this concept we reach on the one hand an increase of the direct inflow of potential on-line customers from other Websites, on the other hand increase thereby our own popularity on the WWW. The latter leads again to an increase of the number of visitors, which in turn  leads to an increase of the sales prospects of your products in our product data base.

Altogether a synergetic system with winners on both sides forms. Even if you do not place an offering in the warehouse you can profit from a larger number of visitors on your Website, since the visitors of other participating companies are led partly to you.

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Newsletter Service

A good way to communicate with your customers is Publishing a newsletter. You can, for example, build your reputation by sending a newsletter, which is also an excellent way of promoting your company. People only buy from you if only they trust you.

Onother advantage of newsletters is that they are remarkably flexible, showing your company's unique style. As a marketing tool, a newsletter proves your company's expertise, establishing you as an authority in your field.

Furthermore anouncement of innovative products and discount offerings are usefull to direct attention to your company and to increase your attractivity on the market.

Also consider that newsletters strengthen the bond between you and your customers. You can hear from and answer customers. Such interactions increase your customers confidence and loyalty. Successful client relationships often involve invitations to events where new business contacts can be made.

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Document Download

Sometimes it is necessary to make extensive product information available for our customers in advance. 
Therefore we design detailed product presentations that can include pictures, if desired. For each product we provide up to three different documents for download that consist of 

(1) detailed product information with pictures
(2) technical data sheets
(3) material safety data sheets (MSDS)

All documents will be created in pdf-format or will be converted to it.

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Information Hotline 

We often receive requests from industry and academia for particular problem solutions.

For the most part the circumstances can be solved in a one-on-one interview. Therefore it is essential, that we are at our customer’s demand by telephone. Using our local application database we try to find suitable solutions.
 
Place your product in our warehouse. Maybe exactly your product endues over the properties requested by our partners.

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Application Search

The solutions-oriented ATG:Bioproducts application database offers potential customers several possibilities of finding an individually suitable product.
 
Via a highly structured and constantly updated navigation tree the customer reaches the adequate application and its associated product groups. After identifying the wanted application the customer will be shown all products suitable for solving his problem.

Furthermore the ATG:Bioproducts application database offers the possibility of a keyword search with up to ten keywords or phrases, just as it is known from internet search engines. By gradually increasing the number of keywords problems can be isolated and a suitable solution can be found.

The product information is being presented to the customer in a structured form, often including the most important technical key figures. The customer has the possibility of switching between various views. Thus he can get a good overview over the complete product range.

A high customer loyalty can only be achieved through a high degree of usability. 

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E-Payment

The integrated shopping cart where the customer can easyly put several products inside turns the application database into an online-warehouse.

After the selection of products the customer can either purchase on account or use credit card payment.

In both cases confident data is transmittet by using SSL (Secure Socket Layering), which is a particularly reliable encryption process, that scrambles credit card information once it is entered and before it is transferred. 
Thereby the credit card number isn't stored on our server, istead confidental data is sent directly to our certified e-payment online-clearing provider (Schlund&Partner, iPayment).

Euro and US-Dollar currencies are accepted to suit the needs of both, european and overseas-customers. For this purpose the actual exchange rate is updated permanently. 

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Email Request

Besides communication media such as phone or fax, email request forms are a valuable tool to get in touch with or to hear back from our customers.

After receiving a product enquiry or problem description via email we try to find a solutuíon on behalf of our application database and try to respond as soon as possible.

On the basis of the information given in the request form, the potential customer can be added to our customer database. By this way we are able to inform everybody who has ever directed a request to us about new products and services which could probably be of interest to him.
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